Second Round of Nonprofit Storytelling Initiative Launches in Central New York

(Syracuse, NY) After a successful pilot in 2016, local funders are once again collaborating to bring an enhanced storytelling initiative called StoryGrowing to Central New York.

Supported through a partnership between the Health Foundation for Western and Central New York, the Central New York Community Foundation, and the Gifford Foundation, StoryGrowing helps non-profits strengthen their storytelling culture and skills through intensive workshops, group training and one-on-one coaching.

Up to eight Central New York nonprofit organizations will be selected to participate in StoryGrowing 2.0, which runs from September 2017 to May 2018. There is no cost to the organizations.
Interested organizations should attend a mandatory Information Session on Wednesday, July 19 from 4:30 – 6 p.m., after which applications will be made available.

Teams from participating organizations will receive:
• 25 hours of required workshops and intensives covering branding and strategy,
building a storytelling culture, practical training in using video, photography,
social media as well as public presentation skills;
• a StoryGrowing “Sherpa” for the entire process, who acts as a personal guide for
each organization;
• up to 20 hours of coaching from specialists available through a clinic model.
Organizations select coaches that meet their specific needs and can vary which
coaches they use as their work evolves; and
• a community-wide celebration of storytelling!

In 2016 eleven organizations participated in the pilot of StoryGrowing. An evaluation showed significant advancement of storytelling culture at the organizations, who continue to meet and find success with using stories to advance their mission.

“Our coaches helped us learn how to transform the case notes into stories, with appropriate confidentiality,” states Dianne Pennings from the Learning Disabilities Association. “We now share the stories with the board, who find them much more powerful than the stats we used to share. We see a real difference in the organization, especially around much needed coordination to become an agency with a storytelling culture.”

For further information, or to register for the information session, email
or call Heidi Holtz at or 315-474-2489.

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