This Giving Tuesday: Community Foundation Putting Selfless Twist on the “Selfie”

#unSelfieCNY Set to Inspire Giving to Local Charitable Causes

November 17, 2014 – The smartphone self-portrait, known as the ‘selfie’, has established itself as a standard form of self-expression in the digital age. More than 1 million selfies are posted to social media outlets each day, often chronicling a mood, event or place visited. The phenomenon even permeated pop culture to the point that “selfie” was named the Oxford English Dictionary’s “Word of the Year” in 2013. This Giving Tuesday – December 2 – the Central New York Community Foundation is asking community members to turn the camera on themselves once again, but this time for a charitable purpose.

5Members of the public are being asked to “Tell Your Giving Story” in the form of an “unSelfie” – a photo of yourself alone, or with family, friends, colleagues or even pets – holding a sign that tells the world what inspires you to give back to the community. The process is as simple as writing how or why you support charitable causes with your time or money on a piece of paper and holding it up in front of you for a photo.

Posting the photo to a Facebook, Instagram or Twitter account with the hashtag #unSelfieCNY will make it eligible for a random drawing the Community Foundation will hold upon completion of Giving Tuesday. One person chosen at random will be able to name the Central New York charity of their choice to receive a $1,000 grant from the Community Foundation. In order to be eligible for the giveaway, your post must contain the hashtag #unSelfieCNY and its security settings set to be viewable by the public.

“We see this effort as a fun way to share the message that it does not take a lot of money or time to make a 3significant difference on your community,” said Peter Dunn, Community Foundation President and CEO. “Central New York is full of generous people, and we want to highlight that. We hope people take this opportunity to talk with their children, friends and colleagues about how we can each do our part.”

Those interested in viewing the #unSelfieCNY posts can visit to see them as they are posted throughout the day.



#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a global day of giving on December 2, 2014. This effort harnesses the collective power of a unique blend of partners— charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season. #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday will harness the power of social media to create a global moment that is dedicated to giving around the world.

Central New York Community Foundation

Established in 1927, the Central New York Community Foundation encourages local philanthropy by supporting the growth of permanent charitable endowments for the betterment of the region.  The Community Foundation is the largest charitable foundation in the region with assets of more than $172 million. It awarded $9.5 million in grants last year to nonprofit organizations and since its inception has invested nearly $130 million in the community. The Community Foundation serves as the steward of charitable legacies for individuals, families and businesses through the administration of nearly 650 funds. The organization also serves as a civic leader, convener and sponsor of special initiatives designed to strengthen local nonprofits and address the region’s most pressing challenges. More info:


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